direct-to-consumer

New Delhi [India], September 11: When was the last time you trusted a health report simply because of the name on it? For millions of patients across North India, that name has been Dr. B. Lal Clinical Laboratory — and now, the brand is giving that trust a name of its own: Sach Ki Lab, or "The Lab of Truth." It's a bold, deliberately simple idea in an industry that has grown … [Read more...] about Dr. B. Lal Clinical Laboratory Launches ‘Sach Ki Lab’ — A Bold New Consumer Promise Rooted in 35 Years of Trust